Brand Design
Creating the Foundation
Whether building a new brand from scratch or strengthening an existing concept, curate the relevant pieces — verbal, visual, and physical — in a way that brings your big idea to life and allows the story to tell itself, while differentiating it from competitors and connecting it to your target audience.
Brand Identity Lite (Design Only)
Skip the strategy deep dive, and jump right into the essentials. This scope involves a condensed, core, custom brand guide that covers the visual (typeface, color palette) and physical (logo, application) elements of your brand.
Investment: $1140
Brand Identity Full (Design + Strategy)
Build out your brand strategy in real time. This scope involves a full, comprehensible, custom brand guide that covers the verbal (brand personality, voice/tone, key messaging), visual (typeface, color palette), and physical (logo, application) elements of your brand.
Investment: $1500
Brand Identity + Web (Design + Strategy)
Realize an interactive iteration of your brand with a visually appealing and user-friendly website, featuring SEO optimization and mobile compatibility — to accompany your custom brand guide that covers the verbal (brand personality, voice/tone, key messaging), visual (typeface, color palette), and physical (logo, application) elements of your brand.
Investment: $2535-$2850
Standalone Web*
• Website Refresh: A visual and structural update to an existing site. $1000-$1200
• Website Redesign: A full redesign of a current site. $1450-$1800
• Custom Website Build: A fully custom site built from scratch. $1800-$2000
The Brand Design Process
01.
Discovery:
discovery call + brand audit 'Lite' scope jumps to Design →
Direction:
strategy session(s) = moodboard + creative brief
02.
Design:
verbal + visual + physical brand elements
03.
Delivery:
custom brand guide + website
04.
05.
Expansion:
[optional] your new brand + additional assets
